Marketing Advisor Services

As a Marketing Advisor, which is distinct from a coach, I provide professional strategic guidance and practical assistance in navigating the small business marketing process. This involves a combination of analysis, planning, and implementation oversight to ensure that a business's marketing efforts align with its goals and resonate effectively with its target audience. I use the HomeTown Marketing System as the foundation for my Marketing Advisor service. Here are some of the duties I offer as a Marketing Advisor:

  1. Help with Conducting Market Research:

    • Identifying Target Audience: Analyzing the market to determine the ideal customer profile and target audience for the business's products or services.

    • Competitor Analysis: Assessing the competitive landscape to understand market trends, competitor strategies, and areas of differentiation.

  2. Help with Developing Marketing Strategies:

    • Strategic Planning: Collaborating with the business to define short-term and long-term marketing goals aligned with overall business objectives.

    • Campaign Planning: Creating a comprehensive marketing plan that outline the foundation, strategies, and tactics to achieve business goals.

  3. Help with Brand Positioning and Messaging:

    • Brand Development: Assisting in the development and refinement of the brand identity, ensuring consistency across all marketing channels.

    • Messaging Strategy: Crafting compelling and consistent messaging that resonates with the target audience and communicates the brand's value proposition.

  4. Help with Digital Marketing Expertise:

    • Online Presence: Advising on establishing and enhancing the business's online presence, including website optimization, content strategy, and SEO.

    • Social Media Strategy: Developing strategies for effective use of social media platforms to engage with the target audience and build brand awareness.

  5. Help with Traditional Marketing Channels:

    • Print and Offline Strategies: Providing guidance on traditional local marketing channels, such as print advertising, direct mail, and events, when applicable.

    • Media Planning: Assisting in media planning and buying decisions for optimal reach and frequency.

  6. Help with Metrics and Analytics:

    • Performance Measurement: Establishing key performance indicators (KPIs) and using analytics tools to measure the success of marketing campaigns.

    • Data Analysis: Interpreting data to derive insights, identify areas for improvement, and make data-driven decisions.

  7. Advisory on Marketing Technologies:

    • Marketing Tools: Recommending marketing technologies and tools that enhance efficiency and effectiveness.

    • Automation: Advising on marketing automation solutions to streamline repetitive tasks and nurture leads.

  8. Collaboration with Creative Teams:

    • Content Creation: Collaborating with content creators and designers to ensure that marketing materials align with the overall strategy.

    • Campaign Execution: Overseeing the execution of marketing campaigns, ensuring they adhere to the established strategy and timeline.

  9. Budgeting and Resource Allocation:

    • Budget Planning: Assisting in the allocation of resources, including budgeting for advertising, promotions, and marketing initiatives.

    • ROI Analysis: Evaluating the return on investment (ROI) for marketing activities and recommending adjustments as needed.

  10. Staying Informed about Trends:

    • Industry Trends: Keeping abreast of industry trends, emerging technologies, and changes in consumer behavior to adjust marketing strategies accordingly.

    • Best Practices: Incorporating best practices into marketing strategies to maintain relevance and effectiveness.

I Need Help
If you need our help creating your marketing system, just complete the form below and we will get back to you. Our pricing depends on the amount of help that you need.