
Topics
Chapter 1: Understanding Shoestring Marketing
Chapter 2: Defining Your Target Audience
Chapter 3: Building Your Brand on a Budget
Chapter 4: Leveraging Social Media
Chapter 5: Networking and Community Engagement
Chapter 6: Utilizing Online Tools and Resources
Chapter 7: Content Marketing Strategies
Chapter 8: Customer Engagement and Retention
Chapter 9: Measuring Your Marketing Efforts
Chapter 10: Creative Guerrilla Marketing Tactics
Chapter 11: Maintaining a Sustainable Marketing Plan
The HomeTown Marketing System