Standing out from the Competition for Entrepreneurs 

Our on-demand course walks you step by step through a customized marketing framework so that you stand out from the competition and gain new clients.

Introducing your instructor, Danny Gathright

Introduction to the course

The HomeTown Marketing System

Introduction

 The HomeTown Marketing System for Local Small Business provides the essential foundation components for creating an effective online marketing strategy and tactics.

Introduction to Marketing for Local Small Business

Components of the Foundation Section

The Foundation Component

Defining a target market and an ideal client profile enables Local Small Business to focus their marketing efforts on the right message for the right clients. 

Introduction to Target Marketing

Define your target market

Identify your ideal client

Identify your client's most pressing problem or need.

Create your awesome  solution to their problem or need.

Understanding the customers or client's buying process.

Summary

Section Assignment

Targeted Marketing for Local Small Business

In a competitive market, understanding your competitors and their marketing strategy is crucial  to be able to stand out and attract customers/clients. 

Introduction to knowing your competition.

Research and identify your direct competitors

Brainstorm how you can be unique from your competitors 

Create your unique value proposition that sets you apart.

Differentiation - Know Your Competitors  

 Educate and Engage your potential clients and standout from the competition.

Intruduction to Content Creation

The Power of Content Creation for Local Small Business

Content Topics

Content Creation 

Creating a website structure that engages your potential customer and leads them to choose you is important to growing your business.

An Effective Website Structure

The Vital Role of Website Structure for Local Small Businesses 

Crafting a Compelling Website Structure 

Crafting an effective website

Managing your reputation

Building and Protecting Your Reputation 

Building Trust 

Vision, Goals and Objectives are what drives your marketing strategy and tactics


Vision, Goals, and Objectives

Introduction to the Strategy Component 

Creating Vision, Goals, and Objectives for Marketing Your Bookkeeping Business

The Strategy Component

By having a Complete Online Presence, you maximize your visibility and which helps you stand out from the competition.

The tactics section

Introduction the Tactics Component Section

The Google Business Profile

How to improve your website’s visibility in search results.

Paid Ads on Google and social media sites.

The Tactics Component 

Review and closing of the course on Standing Out from the Competition for Local Small Business.

Final Comments

Closing the course

Local Small Business Owners spend a lot of time and money to get into a business that they understand and enjoy. However, they soon become frustrated and confused when they cannot connect with customers or clients who need their services.The problem is not with tactics like social posts and paid ads, it is with the foundation and strategy that is missing from the tactics that makes the marketing fail.The course is broken down into 3 major components and 5 critical sections that are essential to successfully stand out from the competition.To insure that you get the best results from the course, each section has an assignment with a worksheet to complete.

A comprehensive step-by-step framework for creating a marketing system for local small businesses that helps them stand out from the competition and gain more customers and clients.

Standing Out from the competition for Local Small Business

Danny Gathright

Course Details

Course content